![]() ![]() ![]() The strategy canvas is similar to the competitive analysis you might find in a QFD house of quality: The authors also recommend creating a strategy canvas to show where you stand with respect to the competition. This sounds easier than it is to break out of your old mindsets.) To assist you, the QI Macros contains a Blue Ocean template for Excel. Just fill in the blanks with how you're going to transform your existing product or service to compete in totally new dimensions. Southwest Airlines eliminated first class and hubs, and delivered low cost, high speed transportation.
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